Working with
Brands, startups, individuals, companies
Interested in
Projects in social justice, healthcare, Education, FinTech experiences, open to all industries
You could say that I'm a design generalist as I've worked the full spectrum of design and can execute from ideation to delivery. I've worked in freelance models, as well as startups.
However, I have specialized experience in: service design, prototyping, UX/UI design and design systems. I was heavily involved in crafting pitches and fundraising materials at a startup, and have worked in regulated industries such as finance and education.
I'm a hands-on creative partner. That means I'm big on collaboration and prototyping, and work best in environments where I can ask lots of "why" questions. Projects with early-stage startups or new ventures excite me most. And I'm currently interested in designing and open to various industries.
I have completed my A.A in Norco College as part of the Program in Communications. Before I went on to do start my bachelor's degree I took a break from academy and took an enrichment course - there I fell in love with UX/UI. I'm currently in Cal State San Bernardino for Design Studies. In between I came to study UX-UI design at Product Design Fam Bootcamp.
JULY 2023-December 2024
Responsible for creating content for various communication channels including press alerts, press releases, event highlights, social media, and website copy.
Jan 2023-March 2023
- Spearheaded the redesign of the user data management system by collaborating with the Dashboard UX team, resulting in a 20%increase in customer satisfaction and a 15% uptick in new clients within the first quarter post-presentation.
- Conducted extensive user research to identify pain points and opportunities for improvement, which informed design decisions that contributed to a seamless user experience.
- Collaborated with cross-functional teams to conduct user research and generate personas for the Indian market, leading to a 25%increase in personalized recommendations being implemented into the application feature.
Nov 2022 - Jan 2023
- Conducted user research and analyzed data to identify pain points and opportunities for improvement, leading to a redesign of thefeature that increased user satisfaction by 80%.
- Collaborated with cross-functional teams to create engaging and informative videos and tutorials for the new feature, resulting ina 90% increase in customer adoption within the first month.
Jun 2022 - oct 2022
- Conduct a competitive analysis on industry leaders, and create user flows, user journeys, personas, sketches, low-fidelitywireframes, and high-fidelity mock-ups.
- Communicate solution ideas with the project managers, developers, and other Ul/UX designers to identify the technicalfeasibility, timelines, and capabilities
Nov 2021 - jun 2022
- Revamped poof.io product creation page to further modernize their website as a whole leading to an increase in the conversion rate.
- Set vision & strategy with internal team stakeholders to market & increase new customer acquisitions up 20% from initial look of store page.
- Lead redesigns of product store page, profile edit, and checkout, etc.to reduce cognitive load & increase user retention by surfacing relevant data in numerous modern marketplaces dealing with primarily digital products.
Oct 2021 - oct 2022
- Coordinated with cross-functional teams to oversee the production of 500+ print materials annually, ensuring all projects were completed on-time and within budget.
- Increased efficiency by 30% through implementing a streamlined order tracking system.
- Developed and implemented quality control processes to maintain brand consistency across all print collateral, resulting in a 20%increase in customer recognition and trust.
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